Saba Jam creates delicious, seasonal jams from locally sourced produce. Flavors are artful recollections of place, time and memory.
Services: Brand Strategy, Brand Identity, Packaging, Collateral Design, Website Design & Development
THE STRATEGY
In Saving the Season, a beautiful compendium of recipes for the home preserver, author Kevin West declares: “The recipes are the vehicles for the stories.” Throughout our brand strategy work, it was abundantly clear that this statement rings true for Saba Jam. Founder Saba Parsa preserves so much more than fruit in her jams–place, season, and memory are all encapsulated.
In Saving the Season, a beautiful compendium of recipes for the home preserver, author Kevin West declares: “The recipes are the vehicles for the stories.” Throughout our brand strategy work, it was abundantly clear that this statement rings true for Saba Jam. Founder Saba Parsa preserves so much more than fruit in her jams–place, season, and memory are all encapsulated.
Saba Jam is a deeply personal expression of its founder Saba Parsa. As such, we drew inspiration from her tastes, interests, and ways of seeing the world. (Included Ray Johnson mail art to Samuel J. Wagstaff, 1962)
THE IDENTITY
For Saba Parsa, jam-making began as a simple act of love. During a long-distance stint with her now partner, she would mail jars of jam from California to her partner in Massachusetts. This romantic gesture embodies her name’s very meaning: “Saba is the name of a gentle, early morning breeze that carries lovers’ messages." The visual inspiration for the brand stemmed from these sweet origins. We were influenced by Saba’s own memories and the mail art movement of the 70’s/80’s which "centered on sending small-scale works through the postal service". The result is a joyful brand that’s representative of its spirited founder and her own small-scale works of art.
For Saba Parsa, jam-making began as a simple act of love. During a long-distance stint with her now partner, she would mail jars of jam from California to her partner in Massachusetts. This romantic gesture embodies her name’s very meaning: “Saba is the name of a gentle, early morning breeze that carries lovers’ messages." The visual inspiration for the brand stemmed from these sweet origins. We were influenced by Saba’s own memories and the mail art movement of the 70’s/80’s which "centered on sending small-scale works through the postal service". The result is a joyful brand that’s representative of its spirited founder and her own small-scale works of art.
THE PACKAGING
Our goal in refreshing the packaging was twofold: stand out within the marketplace with a modern, artful design and offer Saba the flexibility for smaller-batch runs. The fronts of the jars feature the Saba Jam logotype in a bold, vertical orientation with various flavors labeled using the brand's core colors of red, green, and blue. By reserving evergreen content to be screenprinted on the jars, the exterior label system allows Saba to adapt her flavors and quantities based on seasonal availability.
Our goal in refreshing the packaging was twofold: stand out within the marketplace with a modern, artful design and offer Saba the flexibility for smaller-batch runs. The fronts of the jars feature the Saba Jam logotype in a bold, vertical orientation with various flavors labeled using the brand's core colors of red, green, and blue. By reserving evergreen content to be screenprinted on the jars, the exterior label system allows Saba to adapt her flavors and quantities based on seasonal availability.
Saba's own personal interests are celebrated throughout the brand. Art, film, poetry–inspiration often comes from unlikely sources and all contribute to the art of making.
THE WEBSITE
We crafted a custom Shopify e-commerce website for Saba Jam. Vibrant and inviting, the website showcases all of Saba's seasonal offerings as well as various artisan wares. With rave reviews from the likes of Sonoko Sakai and Samin Nosrat, it's no wonder her preserves fly off the (digital) shelves we've built.
We crafted a custom Shopify e-commerce website for Saba Jam. Vibrant and inviting, the website showcases all of Saba's seasonal offerings as well as various artisan wares. With rave reviews from the likes of Sonoko Sakai and Samin Nosrat, it's no wonder her preserves fly off the (digital) shelves we've built.
